About The Overdressed
Theoverdressed.com was founded by Sheikha Dana Mohamed Al Khalifa. Sheikha Dana, a lawyer by profession, obtained her Bachelors of Law from the School of Oriental and African Studies (SOAS), University of London and subsequently obtained her Masters Degree in Law from King’s College, University of London.
During her studies Sheikha Dana spent six years in London where she had a taste of the fashion industry which she loved, when she subsequently moved back to Bahrain she still wanted to experience the same excitement which came with every fashion season in London. After looking to find a fashion job in Bahrain Sheikha Dana founded theoverdressed.com in December 2009 purely as a creative platform of expression of all things overdressed and luxurious.
Sheikha Dana grew up in Bahrain in her family compound where beauty in all its forms was celebrated by her parents and paternal grandparents. Dana’s love for Bahraini heritage and attention to garment detailing come from her paternal grandmother who was a talented seamstress and knitter. Sheikha Dana’s love for opulence and nature came from her paternal grandfather who was a judge by profession an avid “overdresser” and passionate gardener.
The Overdressed was the first of its kind as a style blog, expressing beauty and feminine dressing. The focus was not fashion, but style. This definitive characteristic put theoverdressed on the map where she was named Harper’s Bazaar Arabia Best Dressed in their very first issue.
In 2011 The Overdressed hosted her first pop up event for an international retailer in Bahrain. In 2014 she hosted her first event for London based e-retailer Avenue32.com which was so successful they came back to Bahrain for an event with The Overdressed 5 months later.
In 2014 The Overdressed established The Overdressed Pavilion hosting 7 international jewellers at the world renowned Jewellery Arabia. This unique set up was the first of its type world wide.
Also in 2014 The Overdressed was the first Arab blogger to be selected by Louis Vuitton to attend their SS15 show and have an insight of the world of Louis Vuitton in Paris.
In 2015 Sheikha Dana was the first Arab blogger to be shot for the cover of its January 2015 edition.